BergHOFF & CompanyWriters: a real partnership31.07.2017
The real partnership which has developed between two women entrepreneurs, Hilde Rutten, General Manager BergHOFF Belgium and Bernadette Pâques, Founder & Managing Director CompanyWriters, is more than just a question of translation or transcreation. They first met at EquiWoman 2010, held at the office of Sabine Laruelle, Ministre des Indépendants et des PME, (Minister for the Self-Employed and SMEs). This was followed by events at Unizo and VOKA, and a visit to the new BergHOFF buildings at Paal-Beringen. Whether near or far, Hilde and Bernadette maintain a constructive dialogue. Today, Bernadette might ask a favour of the chefs she knows in Wallonia, and tomorrow it will be Hilde who invites her to Flanders!
Hilde Rutten, General Manager BergHOFF Belgium
“Bernadette goes further than producing advertising copy: she takes you inside French culture. In my work, where user-friendliness and interest in the specific needs of each and every one is so important, this is key.”