Cross-cultural writing for global thinkers

Tailor-made mailing campaign for Optival

15.03.2018

Optival, opticians of the Mutualité Chrétienne in the province of Liege, wanted to present two major campaigns in its new magazine: they called on CompanyWriters to set them out in a strategic and consistent way.

Dialogue, finding the mot juste and even a couple of jokes, and working closely with the graphics company: it’s a pleasure working with Optival and transmitting their clear vision.

“The CompanyWriters team quickly understood the message we wanted to convey and how best to reach our target audience, and in terms of graphic design also.  The result is consistent, accurate and truly tailor-made.”

Dany Renoy, Director of the Optival network, Scrl