Words to roll out your business strategy
We live in an ever-changing world where competition is on the rise and your ideas are constantly percolating. Are you looking to root your company in this shifting reality, but aren’t sure where to begin?
How about you?
When you come to CompanyWriters, we will, of course, discuss communication with you, as well as methodology, process, targets, personas and vision.
But we will also look at the big picture as far as you're concerned. By dialoguing with you about the message you want to share. By listening to your clients and finding out what they want. By looking at trends, and your current goals. Thanks to this process of discovery, you will leave our next meeting feeling energised and confident with a new outside-the-box perspective.
Then we'll be able to consider options with you, shake up some ideas, and help you attain your goals. And maybe go even further still.
Case study
Background – Renewing an image
This Liege-based company, specialising in the sale and transfer of businesses, had outgrown its rather stuffy image: with competition breathing down their neck, a different image was needed to showcase their reenergised team and wider set of skills. The difficulty lay in choosing which image to pursue.
Process – Making a diagnosis
This is the kind of challenge that we at CompanyWriters love: laying the foundations that will position the client company as the 'go-to' choice.
An initial assessment, based on individual interviews with team members, was swiftly followed by an analysis combining SWOT, PESTEL and SOAR, in order to create a consensus on the future communication strategy within the company itself. It had become more agile, more versatile and more creative than first impressions might suggest.
Solution – Setting the pace
CompanyWriters established a set of recommendations for a general organisational matrix, making it possible to project elements useful for clear and regular communication over the following year: a handbook, a slimmed-down (but more comprehensive!) website, an eye-catching external newsletter, and a few feature articles. And that was just the beginning.
Going the extra mile
From newsletters to articles, the team got to grips with this complex and fascinating business. By reading, understanding, discussing the tone, and suggesting unexpected themes or subjects. And then by writing them up.
Quelle histoire souhaitez-vous raconter 4 ?
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